How JJB Industries Consulting Doubled Alkaline Superfoods’ Website Conversion Rates Using AI & Emotional Marketing
Client: Alkaline Superfoods
Services: Copywriting + Technical Conversion Rate Optimization
Timeline: 1 month
The Challenge
Alkaline Superfoods—a health and wellness e-commerce brand—had steady traffic but lower-than-expected website conversion rates. Despite high-quality products and a loyal customer base, much of their site traffic wasn’t converting into actual sales.
Their leadership team knew they were leaving money on the table but weren’t sure how to identify or fix the bottlenecks.
That’s when they partnered with JJB Industries Consulting.
Our Approach
We executed a two-part optimization strategy:
Copywriting Overhaul:
We re-engineered key website copy to resonate more emotionally with the target customer. This included new headlines, product descriptions, landing page CTAs, and emotional triggers based on brand archetype insights. We hypothesized that Alkaline Superfoods’ customers conducted extensive research prior to purchasing due to the price point and bio-hacking nature of their products. This hypothesis guided our approach to back every claim up with an external link to primary sources such as the National Institute of Health.
Technical Conversion Optimization:
We made behind-the-scenes adjustments to streamline user experience, including:
Improving site load speed
Simplifying checkout flows
Enhancing mobile responsiveness
Refining popups, banners, and cart abandonment triggers
Together, these changes addressed both the emotional and technical barriers to purchase.
The Results
Over a short period, the impact was clear:
Short-Term Timeframe:
In just 7 days, we doubled the website’s conversion rate from 1.5% to 3.6% — a 140% increase.
Long-Term Timeframe:
Even after the initial lift, the new baseline conversion rate stabilized at 2.5%, sustaining a 66% long-term improvement over the original 1.5%.
Translation: Alkaline Superfoods now generates dramatically more revenue from the same amount of website traffic—with no additional ad spend.
“We knew our products were strong, but our website wasn’t converting like it should. Jeffrey and JJB Industries Consulting helped us connect emotionally with our customers and streamline the buying experience. The result? We doubled our conversion rate and built a stronger foundation for growth.”
— Paulo Freitag, Founder, Alkaline Superfoods
Why It Worked
At JJB Industries Consulting, we don’t just optimize websites—we optimize emotional engagement and business efficiency at the same time.
By aligning copywriting to emotional triggers and fixing hidden friction points, we created an experience customers couldn’t resist.
When you pair emotional branding with technical precision, profitability scales faster—and easier.
Ready to Optimize Your Business Like This?
If you’re ready to scale smarter, maximize conversions, and increase your company’s valuation, JJB Industries Consulting can help.
