How JJB Industries Consulting Increased Ylopo’s Real Estate Remarketing Meta Ad Performance by 40% Across Millions of Impressions
Client: Ylopo
Services: Copywriting + Meta Ads Conversion Rate Optimization
Timeline: Immediate impact, scaled to thousands of clients
The Challenge
Ylopo—a leading digital marketing platform for real estate agents—was running Meta remarketing campaigns for thousands of real estate clients across the U.S. and Canada. While the ad engine was strong, results from remarketing campaigns were plateauing.
Although Ylopo had dozens of skilled digital marketers managing their backend and had already built a sizable, successful media buying system—one they resold as a core part of their offering to real estate agents—they knew there’s always room for improvement. Despite significant investment and millions of impressions each month, they were curious to see what JJB Industries Consulting could uncover to optimize performance even further.
Our Approach
We applied a two-part conversion optimization strategy:
Copywriting Personalization at Scale:
Rather than using generic remarketing copy, we incorporated Meta Ads Catalog custom fields to speak directly to the pain points, desires, and aspirations of each homebuyer segment.
Examples included:
Single-Story Ranch Homes: Focused messaging on downsizing, aging in place (without stairs), and easier living.
New Construction Homes: Highlighted modern design, energy efficiency, and customizable options.
Condos and Townhomes: Emphasized low-maintenance lifestyles and urban convenience.
Psychographic Targeting:
We infused emotional hooks that matched the buyer’s likely stage of life—downsizing, upsizing, relocating, or seeking investment properties.
Each ad spoke directly to the buyer’s journey, rather than treating every property the same.
The Results
The improvement was immediate and measurable:
Click-Through Rate (CTR): Increased by 40% within days of launch.
Cost Per Click (CPC): Reduced by 40% across millions of impressions.
Impact Scope: Results were deployed across thousands of real estate brands nationwide, making it one of the highest-leverage optimizations Ylopo achieved that year.
Translation: Ylopo’s clients got more engagement for less ad spend—dramatically improving the ROI of the Meta ad product across the entire platform.
“Even with a strong team, we knew a fresh perspective could help. Jeffrey’s optimizations delivered immediate results—boosting click-through rates and cutting costs at scale. His expertise added measurable value to a core part of our business.”
— Juefeng Ge, Co-Founder & Chief Marketing Officer, Ylopo
Why It Worked
At JJB Industries Consulting, we believe in the power of specificity.
Generic marketing wastes money.
Tailored, emotionally intelligent copy that mirrors the buyer’s desires converts faster—and at a lower cost.
When you combine emotional branding with ad platform expertise, you don’t just improve ads—you scale profitably.
Ready to Optimize Your Marketing Like This?
If you’re ready to unlock hidden profits and scale your business with smarter AI, copywriting, and emotional marketing, JJB Industries Consulting can help.
